If you’re in business, big or small, a business card is the first step to promotion. It acts as a constant reminder of you, your organisation and your product/service which somebody can take away with them and refer to as and when required. Therefore, they have to be shit-hot, or they’ll get tossed amongst all the other business cards one accumulates.
I just can’t understand why people use FREE web services such as Vistaprint who send you 250 ‘free’ cards printed on shit paper with artwork that consists of selecting elements such as text, colours and images from a drop-down menu on-screen (no offence VP). Why would you want to hand these out to prospective customers with ‘Printed FREE at Vistaprint’ plastered on the back? What’s wrong with you?
Then there’s them cheap cardboard cards available to purchase from a big red machine in shopping centres. These should be illegal as the laughable fonts, 90s’ clip-arts and ‘border-designs’ can really cause damage to your business rep(!)
My new ones arrived this morning printed on 400gsm matt-laminated paper. I think I deserve a bucketload of gold nuggets for cramming the most info onto a business card CREATIVELY, but even then it’s only one-half of one side used. I went for a landscape design on one side and a portrait design with my ‘face’ logo on the other, just to keep things spicy(!)
Quality business cards can get costly, but keeping everything in mind, I recommend 400gsm matt/gloss-laminated. Quality feel, finish and functionality at an affordable price. That’s it, you won’t have to contemplate a re-mortgage and/or bank robbery(!) Matt lamination is a thin film added to the card which protects the card from wear and tear, spillages and lasts a lot longer. Gloss-lamination achieves the same purpose but has a shinier ‘sheen’ to the finish.
In my opinion, the ONLY way to go is get your cards designed full-colour, professionally. Either do it yourself or get someone with sick skills like me to do it, and printed on a thick card with a smooth finish. OK, the actual cost of the artwork/print is higher initially, but the image you will portray for yourself is surely priceless, right? Your new business cards should last you months, even years, so you’ll have to live with your shit design if you choose that road(!)
Prices are as follows:
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So, as you can see, it’s not rocket science, ‘spend your money but spend it wisely’ my old man says(!) If you’re looking for business cards, get in touch!
PS: Facebook fans who have ‘liked’ my page get a further discount, enough to buy you a drink on me, or a sandwich on me, whatever tickles yer pickle. Click ‘Like’ in the right side-bar >>.
PPS: More portfolio updates soon.
As Delboy Trotter would say, ‘Bonjour!’.